The personal site of Rob Jefferson: notes and posts about marketing, analytics and building a business from Australia.https://robjefferson.uk/https://robjefferson.uk/notes/first-note-with-astro/https://robjefferson.uk/notes/first-note-with-astro/Goodbye Bootstrap and Jekyll, hello Astro. This site has been neglected for some time so I felt it important to revamp it a little and make it more straightforward to update. Introducing: On The Tools!Wed, 04 Nov 2026 00:00:00 GMThttps://robjefferson.uk/blog/tinsel-tech-making-the-festival-of-christmas-trees-a-virtual-reality/https://robjefferson.uk/blog/tinsel-tech-making-the-festival-of-christmas-trees-a-virtual-reality/As COVID curtailed community events across the country in 2020, the Rotary Club of Scunthorpe’s annual Festival of Christmas Trees looked set to be a…Sun, 06 Dec 2020 00:00:00 GMThttps://robjefferson.uk/blog/one-month-at-knapton-wright-in-numbers/https://robjefferson.uk/blog/one-month-at-knapton-wright-in-numbers/This week I hit the one month mark at Knapton Wright. Where the hell did that time go? When you break it down into numbers, it’s quite staggering.Fri, 01 Nov 2019 00:00:00 GMThttps://robjefferson.uk/blog/dexit-what-next/https://robjefferson.uk/blog/dexit-what-next/A while ago I announced my departure from Doncaster Council after nearly four and a half years of public service in South Yorkshire. Plenty has changed in…Mon, 16 Sep 2019 23:00:00 GMThttps://robjefferson.uk/blog/car-park-or-the-country-park/https://robjefferson.uk/blog/car-park-or-the-country-park/Just to manage expectations, this post is about the potential rewards which can be enjoyed through perseverance, rather than a THRILLING read about urban…Mon, 15 Jul 2019 23:00:00 GMThttps://robjefferson.uk/blog/i-can-now-see-the-wood-and-the-trees/https://robjefferson.uk/blog/i-can-now-see-the-wood-and-the-trees/I've now managed to get Forestry linked up to my GitHub/Jekyll install. It's taken a bit of time to master but seems to be working fine now. Only thing…Fri, 01 Feb 2019 19:23:00 GMThttps://robjefferson.uk/blog/new-year-new-website-new-philosophy/https://robjefferson.uk/blog/new-year-new-website-new-philosophy/I've been pretty slack over the last few years when it comes to working out loud (WOL). I do have a blog but just a quick check through the archives…Mon, 21 Jan 2019 22:00:00 GMThttps://robjefferson.uk/blog/first-post-using-jekyll/https://robjefferson.uk/blog/first-post-using-jekyll/This is my first ever post using Jekyll. Yup, I'm probably quite far behind the times but I've been focused purely on microblogging with Twitter etc.Sun, 20 Jan 2019 22:00:00 GMThttps://robjefferson.uk/blog/i-get-by-with-a-little-help-from-my-google-analytics-search-terms-report/https://robjefferson.uk/blog/i-get-by-with-a-little-help-from-my-google-analytics-search-terms-report/OK, so it’s maybe not as catchy a title as the original I grant you but I’ve been reminded today of how useful the search terms report in Google Analytics…Thu, 26 Jan 2017 20:04:13 GMThttps://robjefferson.uk/blog/meaningful-management-how-to-find-purpose-as-a-leader/https://robjefferson.uk/blog/meaningful-management-how-to-find-purpose-as-a-leader/As a rookie local government manager, I've been trying to get a grasp of transitioning from getting meaning & purpose from operational outcomes to ones…Tue, 20 Oct 2015 06:56:50 GMThttps://robjefferson.uk/blog/why-spreadsheets-are-your-formula-for-failure/https://robjefferson.uk/blog/why-spreadsheets-are-your-formula-for-failure/Imagine a world without spreadsheets. OK, maybe your weekly/monthly/quarterly budgets might be a bit more tricky to manage but I thinking more along the…Thu, 16 Jul 2015 07:19:23 GMThttps://robjefferson.uk/blog/in-defence-of-ukhousing-comms-professionals/https://robjefferson.uk/blog/in-defence-of-ukhousing-comms-professionals/I see Nick Atkin has provoked a few housing (comms) professionals over the last couple of days after some of his comments made during his workshop session…Tue, 22 Jul 2014 19:20:44 GMThttps://robjefferson.uk/blog/how-cancer-can-spread-in-the-most-positive-of-ways-and-why-we-should-be-nice-to-animals/https://robjefferson.uk/blog/how-cancer-can-spread-in-the-most-positive-of-ways-and-why-we-should-be-nice-to-animals/I’ve wanted to write a blog post for a while after how well my last one was received back in January. Finally feel compelled to do so after a couple of…Wed, 23 Apr 2014 22:33:28 GMThttps://robjefferson.uk/blog/three-questions-on-the-back-of-the-connected-housing-index-2013/https://robjefferson.uk/blog/three-questions-on-the-back-of-the-connected-housing-index-2013/Finally found some time to pen my thoughts about the recent release of this year’s Connected Housing Index developed by @VisceralBiz ... I was one of the…Thu, 16 Jan 2014 09:20:03 GMThttps://robjefferson.uk/blog/5-reasons-ukhousing-should-adopt-google/https://robjefferson.uk/blog/5-reasons-ukhousing-should-adopt-google/I'm starting to like G+ more and more. Brett makes a good case for it here.Wed, 15 Jan 2014 20:16:05 GMThttps://robjefferson.uk/blog/if-i-were-to-have-a-new-years-resolution-writing-more-blog-posts-would-be-it/https://robjefferson.uk/blog/if-i-were-to-have-a-new-years-resolution-writing-more-blog-posts-would-be-it/I think it's about time I started to blog more again. This site has been woefully neglected over the last year or so so I'm going to commit to writing…Tue, 07 Jan 2014 09:39:08 GMThttps://robjefferson.uk/blog/like-taking-horse-tranquillisers/https://robjefferson.uk/blog/like-taking-horse-tranquillisers/A random title for a blog post I grant you but all will become clear. I've spent the last few months since completing my final year of Uni looking for a…Tue, 21 Aug 2012 19:32:54 GMThttps://robjefferson.uk/blog/internet-explorer-8-temporary-internet-files-and-roaming-profiles-dont-mix/https://robjefferson.uk/blog/internet-explorer-8-temporary-internet-files-and-roaming-profiles-dont-mix/Think I've finally solved a problem that's been bugging me for months. Was experiencing an issue whereby roaming users were finding that IE kept freezing…Thu, 15 Mar 2012 12:35:40 GMThttps://robjefferson.uk/blog/sharepoint-woes/https://robjefferson.uk/blog/sharepoint-woes/Been tinkering around with a new SharePoint installation today on a single machine using Virtual PC. Came across two very useful guides which refreshed my…Sat, 28 Jan 2012 15:16:20 GMThttps://robjefferson.uk/blog/videos-and-essays/https://robjefferson.uk/blog/videos-and-essays/I've created a couple of new pages on this site which will host a show-reel from video productions I've produced, filmed and edited over the years. I've…Sat, 29 Oct 2011 21:12:18 GMThttps://robjefferson.uk/blog/decision-made/https://robjefferson.uk/blog/decision-made/Well, after a lot of thought I've finally decided to "bite the bullet" and set up my own blog. Over time I'll be publishing essays, research, interesting…Sat, 22 Oct 2011 19:40:15 GMT